How to Create Engaging Webinars – Part 3

Let’s dive into how we can create webinars that people really enjoy and learn a lot of information from. Unfortunately, not all of today’s webinars can fit into that category. Frankly, a lot of them are a waste of time. This is because they haven’t taken the time to plan and design it properly, even though many of them had good intentions.

With that said, let’s look at a few more traits that we find in webinars that are hugely successful.

Use a moderator. It’s amazing how many people can’t see the value of a moderator when it comes to creating a webinar. The fact is, you need this person to streamline the entire experience for your audience. The moderators keep the event focused and at a brisk pace that leads to good learning. Not only do you need to have a moderator, you also need to be very selective when choosing one. As with the speaker, you need a person who has the right personality to be a moderator.

Think hard before using videos. While video is one of the latest and greatest news on the Internet, it is not necessarily a wonderful thing to have at a webinar. Why? Simply because they tend to change the pace and energy of the event. You should understand that the speaker and moderator have worked hard to get the audience involved and videos often interrupt this process. Additionally, videos can present technical issues. If you create an audience for them, you better make sure they work. If you absolutely must have a video to demonstrate something of great value to your audience, try to keep it as short as possible.

Rehearse and practice your webinar. One of the best ways to ensure you get the big webinar is to practice and rehearse the event, and then practice and rehearse the event a few more times. Regardless of what people may say, you just can’t be too prepared for a webinar. Practice sessions allow you to accomplish many things. For starters, it lets you test all connections to your personal computers and slide shows, and lets you test your Internet connection if necessary.

Second, it gives your speaker and moderator a chance to work together and begin to set the tone and pace for the event. It is a good idea to come up with a lot of objections and questions that the audience can ask you. Nothing gives the audience a better feel about your product and services than having your webinar leaders confidently handle all questions.

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