The answer to the question ‘how travel is reshaping the fashion industry’ is simple!
When an Asian tourist from a high socioeconomic level goes to the US and buys fashion accessories; bring with them the international market. When they catch the attention of major fashion brands, they satisfy their needs with those brands. These same brands, seeing the effect of increased tourism, have started to create unique marketing campaigns that they provide to their international buyers. They would provide people with special offers, personal shoppers, or even a language translator to help the market grow in their country. So, in this article, we are going to talk about this topic in detail!
The travel industry and social networks are changing the fashion industry:
Nowadays, being able to reach your target audience through the Internet is more important than anything else!
If a brand fails to do that, it will see a huge decline in sales. It could be through social networks and digital marketing or e-commerce, but the new revolution of the fashion industry is the fame of your brand on the Internet. Models, makeup artists, producers, and stylists are hired more for their social media influence than their talent. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.
Brands that still stick to the traditional marketing style have been losing relevance in the industry and their sales. Three out of four shoppers are inclined to purchase a brand’s products after seeing or hearing about it online. Social media is transforming the fashion industry because people now want to experience what they buy first-hand through Snapchats or Tweets online. If a consumer doesn’t find the desired brand online, they move on to the next big brand online and fulfill their desire.
Today, a person’s social status is determined by their extravagant travels and experiences, rather than the Jimmy Choos they wear or the bag they carry. It’s about opulent adventures in foreign countries and not about how much you spend on watches or clothes. There has been a break in the fashion industry that has caused a change in the way things are done now. Designers and brands from all over the world are trying to modify themselves in order to adapt to new demographic trends. This is how travel is changing the fashion industry. Chinese tourists made record purchases of an estimated $229 billion worth of big-ticket items in 2015. But, with the new wave of destinations favoring luxury goods, brands have begun to embrace the same trend. They are now trying to reach different regions of the world by marketing their campaigns in a way that gives them the ‘experience’ that people want. These are just a few of the ways high-end travel is reshaping the fashion industry!
New hotel brands are reshaping the travel industry:
Nowadays, with the arrival of travelers in all industries, it has become a new trend for large hotel companies to implement new varieties in the hotel business. They are rebranding existing hotels with new portfolios. It has become a new business strategy where you are offered captivating designs, intricate menu details, eye-catching artwork and an emphasis on local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that have tried to offer a combination of reliable quality and exclusive experiences.
AC Marriott Hotels:
They are a collection of design-focused hotels and said hotels provide their guests with atmospheric lounges full of energy. They were located in France, Spain, Portugal and Italy, and very recently in New Orleans. It is mainly for travelers who want to stay in Cosmopolitan hotels in cities.
They have combined the charms of newly built and renovated buildings. His designs are locally influenced and have elegant meaning. They have also signed up to be in the neighborhoods of the Pearl District in Oregon, Portland, Ithaca Commons in upstate New York, and downtown Nashville. It is basically for travelers who want to spend some time relaxing, trying beer and relaxing activities.
Cordis Hotels and Resorts:
They are a collection of luxury hotels with exceptional architecture and design from the Langham Hospitality Group. Most recently, they will have their premiere this summer at The Langham Place Mongkok, Hong Kong. They also plan to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angeles, London and Orlando. It is intended for travelers who are traveling on business but also want a bit of luxury!
Curiosities of a Hilton collection:
It is a range of five and four star hotels with unique qualities throughout the world. Curio’s attached hotels include places like SLS Las Vegas; Highlands, Dallas; the Franklin Hotel, Chapel Hill, North Carolina; Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. The next one will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton coupled with the new uniqueness of luxury.
These hotels, from Inter Continental Hotel Group, are made with health and wellness in mind. They provide yoga mats inside your room, organic and fresh food, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut for now, but they will soon be opening in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those with high IHG ratings who would rather not be in a drab looking place and expect the usual luxury and comfort.
Hotels for graduates:
These are stylish and unusual properties that provide a sanctuary for visiting family and college professors. They would meet at Graduate Tempe, Arizona, and The Graduate Athens, near the University of Georgia. They will soon open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It’s a definite upgrade from poorly serviced hotels!