Why should you take the time to market on YouTube? There are many other sources of advertising that you can consider, so why would YouTube be one of the options that you include in your list? In fact, there are several reasons why YouTube can perform so well, sometimes much better than the other avenues, and this can be true no matter what type of product or service you are trying to sell.
Free marketing!
First and foremost, if you don’t have a huge marketing budget, YouTube is free. While you will need to spend a bit of your time figuring out your target audience and creating the videos you want to use, being able to upload and even make the videos you want to upload will be completely free. What other advertising source is going to be free?
Video content is really powerful
In a world that is increasingly moving online, content is king. And of all this content, the video content is one of the best. Many times, people prefer to view information about a product or service online rather than read about it. Also, there is a chance that your video will go viral. If you make a video that is particularly good, emotional, funny, or something else, your video could have the potential to go viral in no time. What it means to go viral is that there could be thousands of people who will share your video with other people they know. If you do it really well, this could mean that your business is exposed to an infinite number of people.
YouTube also attracts a global and local audience (perfect for local search success. Depending on the types of keywords you use, your video could be seen by people all over the world. You could even end up with clients from other countries if All is going well. If you are concerned that the reach is going too far because you are only a local business, it is possible to change this so that only people in your region will find it.
Show your YouTube expertise
YouTube is great for demonstrating your expertise. You can spend your videos giving away great tips, which help show your viewers that you are the expert in your particular field. For many clients or clients you pursue, they will have a choice between two businesses and you will want to make sure they choose you. If you have videos on YouTube showing why you are a good fit, this will help your business stand out.
Do it once and let it sell for you
Just because you only spend a little time on a video and then post it doesn’t mean the work your video is doing is done. Making a video is like one of the best marketers in the world. You only have to make the video once and then upload it to YouTube. The video can then go to work, being available any time of the day or night that someone wants to watch it. And for every new video you create, you are creating a new seller. There really is no limit to what you can do with this.
YouTube gives the customer a face
Sometimes what you need is to give the customer a face, a person they can trust, to form that connection to make the sale. And since it’s impossible for you to go out and meet all of your clients, creating a video that can do this job for you can really help. If you’re camera shy, you can make a video that’s in PowerPoint and then add a headshot so people can see what you look like.
Search engine friendliness
Videos on YouTube are very SEO friendly as YouTube is owned by Google. This is really important. When someone searches online, a video is likely to stay in the top spot during organic searches. If this ends up being your video, it’s a big deal because for one reason or another, and your hard work, your video stands out above the other links. And of course, more people will see your video if it ranks high in search results, no matter how hard you focus on your on-site SEO tactics.