Often when running email promotions, it’s easy to overlook the many email marketing tools that are important to the process. Many people think that sending marketing emails is about having an autoresponder and that’s it. The truth is, you need more email marketing tools than just an autoresponder to be successful as a marketer.
Let’s look at the 4 email marketing tools that every email marketer should have in their locker:
Tool 1 – Autoresponder Service
We will obviously start with the autoresponder service first. If you want to make sure you’re doing the best job possible, you’ll want to subscribe to a paid professional service like Aweber or Get Response.
Free autoresponders are simply not enough. Their deliverability rates are horrible, ads are often included in your emails and only allow you to send them to a very limited number of subscribers. Professional services, however, have much higher deliverability rates as they have existing relationships with email service providers that allow the majority of their emails to be delivered.
Tool 2 – Follow-up service
The second tool an email marketer should get is a tracking service that allows you to keep track of clicks and sales. Although autoresponders provide their own tracking services, these often return long, ugly links if you are using text emails. Having such long links can lower your click-through rates with a non-tech savvy audience, who might not like clicking long links. One solution is to use tracking services like Hypertracker, AdTrackz, BudURL, and Bit dot ly. Hypertracker and AdTrackz also allow you to track the sales of your own products, while BudURL and Bit dot ly only allow you to track clicks.
Tool 3: Delivery Monitoring Service
In addition to the mandatory autoresponder and follow-up service, a delivery monitoring service is an additional tool that you can consider to monitor your email campaigns. These services allow you to control the deliverability rates of your shipments.
The way this is done is that they will have an initial list of registered emails with all the major service providers such as Gmail, Hotmail, and Yahoo! Download this seed list and import it into your autoresponder. From there, you can track the deliverability rate to this seed list, giving you a good idea of how well your emails are delivered.
Tool 4 – Calendar
If you send emails to your subscribers frequently, it is a good idea to keep some kind of “broadcast calendar”. You can create a simple calendar with Notepad or, if it’s more traditional, use an offline calendar or notepad. Doing this helps you keep your email campaigns organized so that you keep track of when and what you should email.