Does Instagram work for you?

Instagram may work better for some businesses than others. It has over 800 million monthly users and is still growing. And, because it’s part of Facebook, you know there’s a lot of pressure for it to succeed. But does Instagram work for your business?

Instagram is a very visual social marketing platform. If you’re a service provider, you can post a variety of images to help convey your brand and value proposition. However, when you can really brag if you have physical products and a strong Instagram marketing strategy it will definitely help increase sales and profits.

Instagram Marketing

Just like any other social network, good results come from steadily increasing your followers. The more people engage with your posts and your brand, the larger your potential audience for each post.

Instagram and Instagram Ads give you the opportunity to connect with people in your niche in a fun and visual way. It’s easy to use if you have a smartphone. Take a photo, upload it and your followers will see it and can interact with it.

Provide a call to action

The biggest mistake marketers make is posting stuff online without a call to action. Set a goal for each post and use it to establish your call to action, for example “sign up now” or “shop now”.

use analytics

Analytics on Instagram allow your business to see how well your various campaigns are performing. You have to convert to a business account to access the tools. The tools will then help you understand how your followers are engaging with your content, so you can get even better results.

cross promotion

Not everyone uses Instagram, so take advantage of every post with a cross post on Facebook, Twitter, Tumblr, Pinterest, etc. Don’t forget to also invite people to follow you on Instagram.

Do not exaggerate

Pick two time points, day and night, and see when most of your engagement happens. Then add posts steadily, or reduce your post if you get a lower amount of engagement.

instagram stories

Instagram stories allow businesses to engage with their customers and prospects by creating a series of images to tell a story. Every story you create should enhance your brand and make your value proposition clear.

The important thing to remember about Instagram stories is that they don’t last forever. Images and videos stay in your feed for only 24 hours and then disappear. Instagram stories can be used to increase brand awareness, get more subscribers and generate sales. Post your stories at a time you know is popular with your users, to make the most of the 24-hour cycle.

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