Information products, such as e-books, are created digitally and downloaded to the buyer’s computer after purchase. Information product sales are thriving and growing all the time due to the “always-on” dynamics of our lives. This is where many people are rarely off screen and consume content on all the devices they own, from mobile phones to tablets, laptops and desktops.

It can seem very difficult to sell a product that cannot be held in someone’s hand. But they exist in droves today. Digital information products, such as e-books and multimedia courses, are generally reasonably easy to put together because you are in control of most of the production process. For example, you could write a short e-book in a day or two and have it for sale on Amazon in a few hours.

And the great thing about the information product business model is that it is created once and can be sold again and again. So where do you start if you want to create and sell your own information product?

1. Find a paying niche

Think of some topics that you know a lot about. Go to Amazon and type in the keywords related to that topic. Check how many items, both digital and physical, they are selling related to that topic.

2. Establish pain points

A pain point in a niche is something that people tend to struggle with, especially when they are starting out. It could be your tennis serve or the best way to train a new puppy. Know what your target market wants and give it to them. Think about the real needs and problems that your target audience has relevant to your niche, to which you can offer real solutions.

3. Write your e-book

Write an outline, develop ideas, and create a copy in a word processing program. Check the content material for errors and you have an e-book. Give your eBook an attractive title. How-to titles may not sound too interesting, but they are very popular. Describe what they will learn in a way that sounds compelling.

4. Publish and start selling

Selling information products means being a good communicator. You must take the time to educate your audience to earn your trust. You can educate them with a series of autoresponders via email, videos, blog posts, and webinars. You can also publish your digital product on JVZoo or ClickBank. This way, you can get people to sell your products for you for a commission.